Appeal to the First-Gen Student
- Learn how to craft compelling narratives that resonate with first-gen aspirations
- Discover data-driven techniques to identify and target potential first-gen applicants
- Master the art of balancing student outreach with family-oriented communication
You'll find a comprehensive guide tailored for higher education marketing professionals, covering everything from SEO and content marketing to paid media strategies and parent engagement techniques.
Whether you're revamping your entire marketing approach or fine-tuning your tactics, this book provides actionable insights to ethically and effectively grow your first-gen enrollment, including using culturally sensitive approaches.
The Data on First Generation Students:
Opportunity
54% of college students in the US are first generation students
Support
Six years after starting college, 24% of first generation students had earned a bachelor's degree
Retention
65% of first-gen bachelor's degree graduates went on to earn a graduate degree