Uncharted Talent: Mastering First-Gen Enrollment

Boost enrollment and diversify your campus

Discover how to use marketing strategies to resonate with first-generation college prospects, helping you meet recruitment goals and foster a more inclusive academic community.

 

 

Reach, engage and enroll first-generation students with the strategies outlined in this book.

Marketing Strategies to Attract First Generation College Students

Appeal to the First-Gen Student

  • Learn how to craft compelling narratives that resonate with first-gen aspirations
  • Discover data-driven techniques to identify and target potential first-gen applicants
  • Master the art of balancing student outreach with family-oriented communication 

You'll find a comprehensive guide tailored for higher education marketing professionals, covering everything from SEO and content marketing to paid media strategies and parent engagement techniques.

Whether you're revamping your entire marketing approach or fine-tuning your tactics, this book provides actionable insights to ethically and effectively grow your first-gen enrollment, including using culturally sensitive approaches.

The Data on First Generation Students:

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Opportunity

54% of college students in the US are first generation students

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Support

Six years after starting college, 24% of first generation students had earned a bachelor's degree

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Retention

65% of first-gen bachelor's degree graduates went on to earn a graduate degree

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